Info
- Category : Web Development
- Date :25 June, 2018
- Client :Oniblue
Step 02
The Challenge:
FFS, a leading player in their industry, sought to enhance their digital advertising effectiveness to better connect with their target audience and drive meaningful business results. Despite their strong market position, FFS faced significant challenges with their online campaigns, including low click-through rates, poor conversion rates, and high cost-per-click (CPC). These issues limited the impact of their advertising efforts and posed obstacles to achieving their growth objectives.
- Low click through rate
- Poor Conversion Rates
- High CPC
Step 03
Our Approach
- Advanced Keyword Research : We conducted comprehensive keyword research to identify high intent search terms and negative keywords , improving ad relevance and targeting precision.
- Ad Copy Optimization: Our copywriters Team Crafted compelling ad copies with clear, action oriented Call to action.
- A/B Testing : A/B testing different headlines and descriptions helped identify the most effective messaging.
- Bid Management: Implemented automated bidding strategies and adjusted bids based on performance metrics. This approach optimized spend and increased the visibility of high-performing ads.
- Landing Page Restructuring according to the campaign: Improved landing pages to match ad content, ensuring a seamless user experience and boosting conversion rates.
- Enhanced Audience and Location Targeting: We used advanced Audience Segmentation and targeting to reach users.
- Performance Tracking and Analysis : FFS and others , We used advanced analytics to monitor the performance of the campaign on a continuous basis.
